Connecting With Younger Clients
By understanding the forces that shape their attitudes and values, you can connect with your younger clients on a deeper level. This connection will make it easier to find better career matches for them. By studying the similarities and differences between Millenials and Gen Zers, you can offer customized solutions.
Tips for Understanding Your Younger Clients
Millennials as a whole were raised during an economic boom and are optimistic. Gen Zers, on the other hand, grew up during a recession and were more influenced by the financial hardships their families faced. These differences shaped how the two generations approach money, companies, and work.
Explore their personality traits
Both Millennials and Gen Zers appreciate authenticity, but Gen Zers take it to a deeper level. Millennials are more focused on themselves and their aspirations. They’re less willing to embrace different points of view than Gen Z.
Gen Zers highly value individual expression and resist being typecast. They believe strongly in causes and are likely to reject companies and organizations they feel don’t respect people of all races, sexual orientations, and gender identities. They’re much more accepting of all sorts of diversity.
Research technology/social trends of younger generations
Although both Millennials and Gen Z are highly plugged into social media, Millennials embrace the polished perfection of a curated Instagram feed. Gen Z appreciates content that is more spontaneous and relatable and are likely to mistrust social media content that is too perfect.
Understand how their value systems relate to career choices
Gen Zers are extraordinarily inclusive and value that inclusiveness in organizations. As the first generation to grow up with the internet and mobile systems, they’re very comfortable with all forms of online communication. They see little difference between connections made online and in real life. Gen Zers are more motivated by their values than many other generations. They are not motivated solely by money and will turn down jobs if they don’t align with their values.
Millennials, in contrast, are more concerned with experiences and are more likely to be swayed by marketing. They’re more likely to be motivated by money and more willing to work in positions or companies that offer more money and perks.
Finding Opportunites for Younger Clients
Both Gen Z and Millennials are comfortable working and learning online, so online certificate programs such as those offered by MedCerts can be an excellent option for job training. With your Gen Z clients, you can point them toward unemployment training that can help them gain valuable skills while also appealing to their values, such as positions in healthcare. Millennials may be more motivated by training opportunities that will pay well and allow them to experience opportunities for luxury and travel.
