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How Our Content Licensing Model Works

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The content you provide forms the foundation of your students’ educational journey, preparing them for successful careers in their chosen fields. One innovative and effective strategy to strengthen this foundation is through content licensing. It allows you to supplement your existing curricula with specialized knowledge and resources, saving you time and energy in content creation.

Content licensing also opens up new opportunities for program expansion, allowing you to offer your students a broader range of academic paths and professional development options. MedCerts is a national leader in online career training and certification programs, with an extensive repository of educational content in the healthcare and IT sectors.

Content Licensing Models

The MedCerts content licensing model offers a versatile approach to enriching your institution’s educational offerings. It’s not a one-size-fits-all solution, but a flexible model with several options based on your institution’s specific needs and goals.

Resell

This option allows your institution to directly offer MedCerts programs to your students. You can rapidly expand your course catalog, especially in high-demand fields like healthcare and IT. Your students can complete MedCerts programs as part of their two- or four-year degree or as a prerequisite.

You can reach a broader audience by expanding your offerings to businesses, alumni and continuing ed students. This model is perfect if you’re looking to diversify your program offerings without the time, cost and effort associated with developing new curricula from scratch.

Credit Transfer

Through this option, students who complete MedCerts’ programs can transfer their credits to your institution. This method allows your students to access specialized training while working towards their degree or certification at your institution. It’s an excellent choice for institutions seeking to provide more comprehensive educational pathways and enhance their students’ employability upon graduation.

You’ll widen your enrollment funnel with this non-competitive option. You can also use MedCerts programs to offer prior learning assessments and boost students’ academic standing.

Supplement Programs

MedCerts’ content can be used to supplement your existing programs, providing additional learning resources that can enhance your students’ comprehension and skills. This model is particularly useful for institutions looking to update their curricula with the latest industry knowledge and practices. You can upskill your teams, offer certifications along with your degrees, integrate our content into your degree program or provide prerequisites for freshmen.

Choosing the Right Fit

You should consider several factors when deciding what content licensing model is best for your institution:

  • Evaluate your institution’s needs and goals: Understand the gaps in your current offerings and identify areas for enhancement or expansion. For instance, if you’re seeking to broaden your course catalog quickly, reselling MedCerts’ programs might be the most effective approach.

  • Consider your students’ needs: What additional skills and knowledge will benefit your students the most? If your students are looking for specialized training that can be credited towards their degree, the credit transfer option might be the best fit.

  • Assess resource availability: Developing new curricula can be resource-intensive. If you’re looking to save time and resources, consider using MedCerts’ content to supplement your existing programs.

Partner With MedCerts

At MedCerts, we’re continually updating our courses to offer the latest and most in-demand technical and healthcare skills. By partnering with us, you can offer more learning resources for your students and revenue options for your organization. Reach out today to learn more.

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Written by

Rafael Castaneda

Senior Vice President of Workforce Development

With more than 20 years in the postsecondary arena, Rafael has focused on workforce strategies that build programmatic pathways for unemployed and underemployed students from underserved populations.

Before joining MedCerts, Rafael was the chief academic officer and dean of education at CBD College, a private two-year allied health college in Los Angeles. He also served as a strategy and innovation leader for Jobs for the Future (JFF) crafting connections between postsecondary actors and thought leaders. He is a member of the advisory board of the University of California, Irvine’s Customer Experience Program. Rafael has worked with over 2K schools and 1K workforce organizations & employers on solutions.

He strongly believes the three-legged stool of workforce success are schools, businesses, and community organizations but they need a catalyst and that is where MedCerts comes in – as the driver of the solutions to supplement and complement the three.

A passionate believer in education as a great equalizer, Rafael joined MedCerts because the organization provides the opportunity to actively participate in bridging the digital divide and skills gap for unserved populations of students. This extremely rewarding and tangible championing of education-based initiatives alongside serving all demographics students provides a rare opportunity to not just speak, but do.

Rafael is a husband to a brilliant and talented wife, father to two ambitious daughters, and an active member of his community. You will find him at a spin class most weekday mornings and doing outside activities with his family and their French bulldog, Penny, on the weekends. He has lived and worked in all time zones and in nine states over the past 12 years. Connect with Rafael on LinkedIn.

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