Economic Recovery & The Psychology of Potential Students
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No one expected the world to change practically overnight. People went to bed in 2020 and woke up in the apocalyptic future of a pandemic-ravaged world. Unfortunately, things haven’t moved quite so quickly in the opposite direction.
Economic recovery during and after the COVID-19 pandemic has been slow and arduous. The U.S. economy is still 9% smaller than it was in March 2020.
Students are struggling to redirect themselves in this strange new world. To provide the guidance they need, it’s essential to understand their current psychology as well as the opportunities available to them.
The tunnel may have been a long one, but there's light at its end. How can students best reach it?
Their Pain: Economic Recovery and Chronic Uncertainty
During the COVID-19 pandemic, unemployment reached new highs. In response, many people filed for government aid to provide for themselves and their families.
The US Government's response was imperfect. Policymakers rushed to provide relief in the form of the CARES Act, but it still took understaffed unemployment agencies months to approve claims. State governments came up with different plans for opening their economies, but they all have suffered from controversy and a lack of clarity.
Today, some people find themselves wondering if it's safe to go back to work, while others don’t have a job to go back to. The restaurant, travel and entertainment industries have been hit hard. Many businesses won’t be reopening.
The toll on potential students has also been huge.
Global crisis and a rocky road to economic recovery have made the situation even worse. These factors have also hurt the groups people could otherwise rely on for emotional and practical support — which include their family, friends, and career networks.
People are depressed and confused, so they need hope and clarity.
Their Opportunities: Thriving Industries and New Adventures
To attract hesitant students, they will need to be assured of three things:
They can succeed.
The right training can help them achieve job success and security.
They can afford the education.
Potential students need positivity as well as direction. After being overwhelmed by news focused on challenges, failures, and catastrophes, they need to hear stories of triumph and statistics that validate these anecdotes. They need to believe in their own futures.
They also need more and better information about scholarships and funding in order to ease their worries about student loan debt. While the CARES Act and other federal initiatives provide resources for potential students, these funds are often difficult to navigate.
In sum, institutions and case managers should give students a future to believe in, a roadmap there, and information about the price — and how to meet it with federal funding.
MedCerts works to ensure the programs they offer match the needs of the economy and with online offerings, we provide a safe, reliable learning experience for career changers.
There isn’t just one kind of person so there shouldn’t be just one way to a better future and career. We’re pioneering higher education and the workforce system to create better opportunities for everyone.