Unemployment training can change the lives of your clients and few things can offer the lifelong benefits of training for a new, rewarding career. Unfortunately, it can be difficult to explain the advantages to your clients who are afraid they might not be successful in job training. If you've been wondering how to increase enrollment in unemployment training programs, here are four strategies you can use:
People who obtain education beyond a high school diploma earn significantly more over their lifetimes. It's not just college degrees that allow people to earn more money, either. Studies of workforce grant participants who earn certificates during their training have shown a 15% to 30% increase in salary over those who don't. Workers with post-secondary training also have more job stability, an essential consideration in an uncertain economy.
In addition to providing your clients with data about the success of unemployment training, tell your current clients about your past clients' results. If your past clients agree, you can even host a meeting or lunch where they can meet to talk about their experiences.
You'll be most effective at convincing your clients to enroll in unemployment training if you address the specific pain points behind their resistance. This will be different for every client, and you may have to probe to uncover the obstacles holding them back. For some clients, the obstacles will be related to their confidence or existing qualifications. You may have to help them fill gaps in their skills or knowledge to build their confidence and equip them to be successful.
Other clients may have logistical or family challenges that prevent them from participating. You may need to match them up with other programs that can provide the services they need, such as babysitting, transportation, or other financial help.
Unfortunately, not all unemployment training provides equal benefits. Encourage your clients to go into fields with high growth and income potential. Healthcare and information technology are two of the fastest growing and best-paying industries. The global tech talent shortage is expected to reach 85 million jobs by 2030. Healthcare growth is expected to grow 13% over the next ten years, much faster than the average for all careers. These in-demand fields offer opportunities for your clients even during a possible economic downturn.
Some of your clients may not realize what types of training are available to them. Student-centered programs like MedCerts are designed to maximize students' success. These programs offer nontraditional students flexible learning opportunities. There are also various financing options, including federal workforce grants for which your clients may be eligible.
At MedCerts, the benefits for your clients go further with mentorship and career support opportunities. We offer one-on-one support through a personalized admissions advisor, student success advisors, and career coaches. Your clients will get the individualized help they need to succeed.
Unemployment training and certifications can help set your clients up for a lifelong, rewarding career. With these strategies, you can better communicate the advantages to all of your clients and help them overcome any barriers to their success.
Patrick Verda is MedCerts' Director of Partnerships and a senior-level sales leader. With more than 20 years of sales and sales management experience in the Ed-Tech sector, Patrick understands the complex needs and challenges that organizations face, and he enjoys working collaboratively to address these challenges.
Patrick spent years in various sales and sales management roles at Blackboard, IBM, and Cengage Learning. Patrick earned a BA from Illinois Wesleyan University and a Master of Business Administration from Hamilton University.
Patrick resides in Bloomington, IL with his wife and four grown children. He is a member of the advisory board for the Chicago-based nonprofit 'Cardz For Kidz'.