The New Year is an exciting time filled with festivities. It’s out with the old, in with the new, as we celebrate past accomplishments, leave our defeats behind and resolve to reach new heights in the new year.
As life-long learners and educators, considering how we can advance academic goals in the coming year is typical. Now is the time for adult learners to use New Year motivation to finally go after that advanced degree or add a new skill that will increase their value in the job market, which makes it an excellent time to reach and inspire adult students to enroll in your programs.
Use these six tips to build your New Year academic strategy for increasing college enrollment during this window of opportunity.
Highlight your year in review with inspiring marketing campaigns featuring past/current students. Case studies demonstrate how you change people’s lives, while testimonials provide social proof.
Certification programs are the perfect way to build up your academic offerings without all the work of creating a new course from scratch. MedCerts, an online certification training provider, partners with 2- and 4-year academic institutions to supplement content and create stronger education programs using their content.
Another opportunity to reach more students is through an articulated credit program. Turn MedCerts certifications into transfer credit toward a larger degree and your audience expands to the 55,000 (& growing) list of students who’ve enrolled in MedCerts programs. You also gain access to a demographic of certified adult learners who are looking to take the next step in their careers and a constantly expanding pipeline of students.
Improve your cash flow by adding an income stream with an e-commerce storefront to meet high market demand in selected target audiences.
MedCerts has existing programs that you can leverage immediately to avoid a lengthy setup process and they can even build a microsite to host your storefront.
Creating opportunities for students to gain on-the-job experience while finishing their education is the ultimate win for your learners and employer partners looking to fill open positions. Leverage your employer partnerships and take advantage of MedCerts Department of Labor Apprenticeship Intermediary status to build your own apprenticeship program.
Academic partnerships enable your institution to speedily stand up new programs targeting students you may not currently be marketing to. Many MedCerts programs are lower-to-barrier, faster-to-job offerings that qualify for the Department of Labor WIOA student aid covering up to 100% of tuition. Learn more about MedCerts academic partnerships and connect with us today.
Patrick Verda is MedCerts' Director of Partnerships and a senior-level sales leader. With more than 20 years of sales and sales management experience in the Ed-Tech sector, Patrick understands the complex needs and challenges that organizations face, and he enjoys working collaboratively to address these challenges.
Patrick spent years in various sales and sales management roles at Blackboard, IBM, and Cengage Learning. Patrick earned a BA from Illinois Wesleyan University and a Master of Business Administration from Hamilton University.
Patrick resides in Bloomington, IL with his wife and four grown children. He is a member of the advisory board for the Chicago-based nonprofit 'Cardz For Kidz'.