Use New Year Motivation To Reach More Adult Students - MedCerts

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The New Year is an exciting time filled with festivities. It’s out with the old, in with the new, as we celebrate past accomplishments, leave our defeats behind and resolve to reach new heights in the new year.

As life-long learners and educators, considering how we can advance academic goals in the coming year is typical. Now is the time for adult learners to use New Year motivation to finally go after that advanced degree or add a new skill that will increase their value in the job market, which makes it an excellent time to reach and inspire adult students to enroll in your programs.

How You Can Take Advantage of New Year Energy

Use these six tips to build your New Year academic strategy for increasing college enrollment during this window of opportunity.

Review Your Year

Highlight your year in review with inspiring marketing campaigns featuring past/current students. Case studies demonstrate how you change people’s lives, while testimonials provide social proof.

Expand Your Curriculum

Certification programs are the perfect way to build up your academic offerings without all the work of creating a new course from scratch. MedCerts, an online certification training provider, partners with 2- and 4-year academic institutions to supplement content and create stronger education programs using their content.

Create a Credits for Prior Learning Program

Another opportunity to reach more students is through a credit for prior learning (CPL) program. Turn MedCerts certifications into transfer credit toward a larger degree and your audience expands to the 55,000 (& growing) list of students who’ve enrolled in MedCerts programs. You also gain access to a demographic of certified adult learners who are looking to take the next step in their careers and a constantly expanding pipeline of students.

Resell MedCerts Programs

Improve your cash flow by adding an income stream with an e-commerce storefront to meet high market demand in selected target audiences.

MedCerts has existing programs that you can leverage immediately to avoid a lengthy setup process and they can even build a microsite to host your storefront.

Build an Apprenticeship Program

Creating opportunities for students to gain on-the-job experience while finishing their education is the ultimate win for your learners and employer partners looking to fill open positions. Leverage your employer partnerships and take advantage of MedCerts Department of Labor Apprenticeship Intermediary status to build your own apprenticeship program.

Leverage Academic Partnerships In the New Year

Academic partnerships enable your institution to speedily stand up new programs targeting students you may not currently be marketing to. Many MedCerts programs are lower-to-barrier, faster-to-job offerings that qualify for the Department of Labor WIOA student aid covering up to 100% of tuition. Learn more about MedCerts academic partnerships and connect with us today.

Portrait of Jennifer Kolb
Written by Jennifer Kolb
National Director of Workforce Development

As MedCerts National Director of Workforce Development, Jennifer Kolb is responsible for overseeing strategy and business development efforts at MedCerts with an emphasis on the k-career pipeline.

Prior to MedCerts, Jennifer served in several leadership positions at Tallo and Hawkes Learning where she built and lead sales and marketing, new product launches, technology development updates and an entire product relaunch to be ADA compliant.

Jennifer has spent a decade within the workforce industry working with educators, state leaders, business and industry officials, post-secondary institutions and grant organizations from across the country, all with the mission of bettering people's lives. Coming from a long line of educators and with a business-centered mindset, Jen is passionate about student success and cultivating creative strategies for ensuring all talent has access to educational and career-related opportunities.

Jennifer earned a Bachelor of Science Degree in Marketing and Psychology with a focus in business management from Clemson University.

Published on January 9, 2023

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